Tumbleweed
2021
Tumbleweed was my senior capstone project at University of Texas at Austin, inspired by my love for Austin and my interest in the emerging legal cannabis industry. The project brought those passions together in a brand that captures the city’s vibrant, creative spirit while honoring its deep Western roots.
Due to COVID-19, the project shifted from an in-person exhibition to a digital platform. I researched, designed, and art directed the entire project remotely, turning my bedroom into a creative studio and bringing Tumbleweed to life online.
PErsonal Project
VISUAL IDENTITY
ART DIRECTION
RESEARCH
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