Pizza Hut
Pizza Hut tasked with redesigning their evergreen box to reflect the brand's playful and classic identity while appealing to a younger audience of pizza lovers. These early concepts serve up vibrant visuals and engaging copy to the forefront, blending Pizza Hut's nostalgic charm with a fresh, modern twist. Each design element was carefully crafted to engage consumers and make the unboxing experience feel interactive and enjoyable.
Whimsical illustration styles and storytelling were baked into the design to make the packaging feel more engaging. The vibrant artwork and playful storytelling reflect the brand’s character, turning the packaging into an enjoyable and playful moment. These concepts not only aim to resonate with the younger generation but also preserve the fun, nostalgic spirit of Pizza Hut, bringing that same sense of excitement and warmth with every order.
2023 | MADE WITH *TRACEELEMENT
CONCEPTING | PACKAGING | ILLUSTRATION
Concept 01
"To recycle or not to recycle this pizza box?" That was the question behind this redesign direction of Pizza Hut’s packaging. The underside of the box was empty, so it was the perfect spot to add something useful. A fun, eco-friendly message was included to encourage recycling, blending humor with sustainability. The goal was to get consumers thinking about recycling while enjoying their pizza, keeping the tone light and relatable. It’s a simple way to promote sustainability with a fun twist.
Concept 02
Another idea was to create a different story for each box, turning the packaging into a fun experience. From high fantasy to superhero comics to cheesy melodramas, every story centers around Pizza Hut. These fun narratives pull customers in, making them part of the adventure with each order. The playful illustrations add an extra layer of flavor, making the pizza box feel more exciting and memorable every time it’s opened.