Coca-Cola Southwest Beverages
Coca-Cola Southwest Beverages (CCSWB) is a premier Coca-Cola bottling and distribution company, responsible for delivering some of the world’s most beloved beverages to millions of consumers across the southwestern United States. As a subsidiary of Arca Continental, one of the largest Coca-Cola bottlers globally, CCSWB serves a diverse market, covering Texas and parts of Oklahoma, New Mexico, and Arkansas.
As an ongoing client, CCSWB has tasked us with expanding their brand identity, encouraging us to elevate basic deliverables into something more engaging. From comic book-style safety posters to murals and countless logos, CCSWB pushes us to make every project memorable—and more importantly, fun to look at. With limited brand guidelines, every project challenges us to think creatively and outside the box. Below are some of the projects I’ve had the opportunity to guide, lead, and shape for the brand.
2021-PRESENT | MADE WITH *TRACEELEMENT
visual design | WEB | Illustration | LOGO | + much MORE