Jocelyn Yun










Central Market

Central Market is a premium grocery store chain known for offering a wide variety of high-quality, gourmet, and specialty foods. It features an extensive selection of fresh produce, artisanal bread, exotic cheeses, fine wines, and gourmet prepared meals. With a focus on unique and hard-to-find items, Central Market provides a shopping experience that emphasizes culinary excellence and top-notch customer service, catering to food enthusiasts and everyday shoppers alike.



Central Market wanted to celebrate the diverse flavors of Texas by highlighting the unique foods and produce from cities across the state. Loosely inspired by travel posters, the design takes you on a trip through each city, featuring not only the delicious foods but also the iconic backdrops and landmarks. From Fork Worth to Shellveston, this event offers a true Texas culinary adventure.
2024 | MADE WITH *TRACEELEMENT + plot twist
visual design | campaign design | illustration | strategy















































































































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