Jocelyn Yun




Central Market Texas Event

2024
Central Market is a premium grocery store known for its high-quality, gourmet, and specialty foods. With a focus on unique and hard-to-find items, it offers a shopping experience that appeals to both food enthusiasts and everyday shoppers.

To celebrate the diverse flavors of Texas, we created a campaign highlighting unique foods and produce from cities across the state. Loosely inspired by vintage travel posters, the design takes shoppers on a visual tour through iconic backdrops and local ingredients. From Fork Worth to Shellveston, the event offers a true taste of Texas.

MADE WITH *TRACEELEMENT + PLOT TWIST

Visual identity

CAMPAIGN DESIGN

ILLUSTRATION

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