Jocelyn Yun




Central Market Holidays

2024
Central Market is a premium grocery store chain known for offering a wide variety of high-quality, gourmet, and specialty foods. It features an extensive selection of fresh produce, artisanal bread, exotic cheeses, fine wines, and gourmet prepared meals. With a focus on unique and hard-to-find items, Central Market provides a shopping experience that emphasizes culinary excellence, catering to both food enthusiasts and everyday shoppers.

For their 2024 holiday event, we drew inspiration from European Christmas markets, designing a festive world of oversized illustrated foods set against a snowy backdrop. Blending tradition and charm, the event invites guests to celebrate the season with warmth, whimsy, and joy, turning a shopping trip into a cozy holiday experience.

MADE WITH *TRACEELEMENT + PLOT TWIST

Visual identity

CAMPAIGN DESIGN

ILLUSTRATION

STRATEGY


























































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