Central Market
2021-PRESENT
Made with *TraceElemeNT + Plot twist
Central Market is a premium grocery store chain known for offering a wide variety of high-quality, gourmet, and specialty foods. It features an extensive selection of fresh produce, artisanal bread, exotic cheeses, fine wines, and gourmet prepared meals. With a focus on unique and hard-to-find items, Central Market provides a shopping experience that emphasizes culinary excellence and top-notch customer service, catering to food enthusiasts and everyday shoppers alike.
Texas Event
2024
Brand strategy
brand identity
campaign design
illustration
Central Market's Texas Event was a vibrant celebration designed to showcase the rich and diverse culinary heritage of Texas. From Shellveston to Fork-Worth, we aimed to highlight local Texas foods and the unique cultural that makes the Lone Star State so special.
The event's overall look was loosely inspired by travel posters, capturing the diverse cities, landscapes, and foods that define Texas. This visual approach emphasized the rich cultural and culinary range of the state, creating an immersive and visually appealing experience for all attendees.
The event's overall look was loosely inspired by travel posters, capturing the diverse cities, landscapes, and foods that define Texas. This visual approach emphasized the rich cultural and culinary range of the state, creating an immersive and visually appealing experience for all attendees.
Holiday Event
2022
illustration
Central Market's Holiday Event transformed into a whimsical wonderland that beautifully captured the magic of the season, inviting guests to step into a storybook world filled with holiday cheer.
For this campaign event, my role included illustrating the event's deliverables. Inspired by children's books, the illustrations capture a playful charm that resonates with audiences of all ages and brings to life a magical culinary world showcasing delicious holiday foods.
For this campaign event, my role included illustrating the event's deliverables. Inspired by children's books, the illustrations capture a playful charm that resonates with audiences of all ages and brings to life a magical culinary world showcasing delicious holiday foods.
Miscellaneous
2022-present
illustration
Snippets of conceptual designs for Central Market events, exploring diverse creative directions to elevate event branding and engagement. Though not selected for the final campaigns, the work demonstrated a strong ability to experiment with new visual approaches and event storytelling.
